In the last couple of days, rumors have appeared claiming Apple wanted to buy Twitter. At the first glance, this doesn’t make much sense.
It just occurred to me, that there is actually a perfect reason for Apple to buy Twitter. In fact, it could turn Twitter into a massive money making machinery. Let me explain:
Three key elements lead to this perfect deal:
You probably already guessed what I’m going to write next: Twitter will replace SMS on the iPhone! Or in other words: If you have an iPhone, you can send free push notification messages (i.e. Tweets) to other iPhone users AND across the Twitter community. For free! Because of the large user base, there is no chasm to cross or no Metcalfe’s law to deal with.
Who wins? Apple! They have established a new USP for the iPhone with 25m users who can see immediate benefit: free peer-to-peer push messaging!
This is all just a hypothesis. One thing’s for sure though: The operators wouldn’t like that idea.
